Loebig Chiropractic — Strategic Discovery

Increase revenue per client — grow higher-margin services (regenerative medicine, cash-pay wellness, JuveXO, PRP) Grow total client volume — more new faces through the door each month Build social media presence — Instagram, Facebook, YouTube to reach new audiences and stay top-of-mind Shift toward cash-pay — reduce insurance dependency, attract self-pay wellness and longevity clients Target two distinct markets — separate messaging (and possibly separate brand or website) for medical relief vs. wellness optimization clients Empower specialist practitioners and/or specific treatments or services to have their own online presence and book of business Win AI search — appear when clients ask ChatGPT, Perplexity, or Google AI for the best chiropractor or regenerative specialist near Great Falls Become the category authority — be THE recognized name in NoVA for one flagship service (e.g., non-surgical disc relief, exosome therapy, longevity optimization) Attract top practitioners — use your website and brand to recruit new DCs, NPs, acupuncturists, or specialists to your practice

Q1. Where do you want this practice to be in 3–5 years?

Q2. Which best describes where you want the business to go? Grow patient volume — more people through the door Grow revenue per patient — higher-value services Both — grow volume AND move upmarket Stabilize and optimize — we're at a good size

Q3. What's the one growth area you're most excited about?

Q4. Payer mix today (rough %)

Insurance: Cash-pay: PI/auto:

Q5. Where do you want that mix in 3 years?

PI/auto = Personal Injury / Auto-accident patients (covered by at-fault driver's insurance or PIP)

Same as today More cash-pay More insurance More PI / auto-accident Not sure yet

Q6. Treatment Capacity

Adjustment tables Decompression tables (DRX9000) Treatment rooms Exam rooms X-ray rooms Injection / PRP rooms Laser therapy stations IV therapy rooms (if any)

Q7. Staffing — how many of each? (enter 0 if not currently on staff)

Include everyone under your roof — employees, 1099 contractors, and sublet practitioners.

Chiropractors (DC) Nurse Practitioners Physical Therapists Massage Therapists Acupuncturists Estheticians / skin Front-desk staff Billing / admin

Of your massage therapists and acupuncturists — how are they arranged? W-2 employees They rent space / 1099 / sublet Mix of both We don't currently have these specialists

Q8. Space & Facilities

Total square footage Waiting room seats Parking spots on-site Avg patient visits/day

Q9. How close are you to capacity on a typical day? Plenty of room — could handle 30–40% more Moderately full At capacity Over capacity

Q10. For each service, check GROW or REDUCE — or leave SAME (the default) if you're keeping it steady.

Service	GROW	SAME ✓	REDUCE
Chiropractic adjustments
Spinal decompression (DRX9000)
Cold laser / MLS laser
Dry needling
Acupuncture
Therapeutic massage
Physical rehab / PT
Trigger point injections
PRP (platelet-rich plasma)
JuveXO / exosome therapy
Neuropathy program
Weight loss / body contouring
Red light therapy
Prenatal / pediatric chiro
Auto / PI injury
Supplements / nutrition
Hormone optimization (via NP)
IV therapy / NAD+
GLP-1 / semaglutide weight loss

Q11. #1 revenue generator today

Q12. Highest-margin service (most profitable per visit)

Q13. Services patients ask about that you don't offer

Q14. Services you'd love to offer more of because they genuinely change patients' lives

Not about revenue — about the treatments where you see the biggest "wow, this really helped" moments.

Q15. Do these patient types overlap, or are they different people?

Q16. Which patient type do you see more of today? Mostly medical/chiro — wellness is smaller Mostly wellness/cash-pay — medical is legacy Roughly even split Shifting — more wellness lately

Q17. Which patient type do you want more of in 3 years?

Q18. Of your current patients, what % are seeking PREVENTIVE / longevity care vs REACTIVE pain treatment?

The "biohacker / GLP-1 / longevity" patient is the fastest-growing segment in 2026.

Preventive: Reactive:

Q19. Are your medical patients and wellness/cash-pay patients the same people, or different people?

Q20. Which service line is driving your growth and profit RIGHT NOW?

Q21. Personally — do you, Glenn and Talleree, want to be known as medical clinicians, wellness innovators, or both equally? Primarily medical clinicians Primarily wellness innovators Both equally

Q22. Which brand strategy fits your vision best? One brand with service tiers — single name, wellness as a premium tier Parent brand + sub-brands — "Loebig" parent with Chiropractic / Wellness / Regenerative sub-lines Specialist micro-sites — dedicated site per specialist (acupuncture, massage, etc.) within the practice Two fully independent brands at the same location Not sure — want your recommendation

Q22b. Do you currently have specialists (acupuncturist, massage therapist, esthetician) under your roof? Yes — they're our employees / W-2 Yes — they rent space / 1099 / sublet arrangement No — not currently We're open to adding specialists

Q22c. If a specialist could have their own website, social media, and client base — while sharing your location, front desk, and booking — would that interest you?

Top wellness practices are doing exactly this: empower a specialist to build their own brand and attract their own audience, while you benefit from more foot traffic and a broader service menu.

Yes — that's a great model Maybe — want to understand the economics first No — prefer everything under one brand We already do this

Q23. Five years from now, what name or names do you want clients to call you? (check all that apply) "Loebig" — the family name is the brand "Virginia Joint & Spine Center" "Loebig Wellness" "Loebig Regenerative" — a dedicated name for regenerative services A new name we haven't created yet

Q24. How far do you want to take your team's presence online? Keep it simple — updated headshots and short bios on the website Deeper stories — each team member gets a real bio: background, why they do this, what they love treating Team members post on social media — Instagram, Facebook — under the practice brand Video intros — short "meet the team" clips on the site and social (patients book faster when they've seen a face) All of the above — the more personal the better

Q24b. For long-term clients specifically — how do you currently stay top-of-mind between visits?

Long-term client retention is often more valuable than new client acquisition. Check all you currently do.

Email newsletter or health tips Social media posts they see organically Loyalty program or membership In-office events, workshops, or health talks Referral incentives (give a friend a discount) Honestly — we don't have a formal system for this yet

Q25. AI search — when patients ask ChatGPT / Claude / Perplexity "best chiropractor in Great Falls" or "PRP near me," do you want your practice cited?

58% of patients now research with AI before booking. Showing up in AI answers needs different content than traditional SEO.

Yes — high priority Interested but need to understand it more Not yet — focus on other things first

Q26. If you had to pick ONE service or outcome to be known as the category leader for in Northern Virginia, what would it be?

e.g., "non-surgical herniated disc relief," "regenerative joint repair," "longevity optimization," "sports performance recovery"

Q27. Are you open to patient video testimonials? (90 sec phone clips, real patients telling their story)

Video testimonials convert 3× better than written reviews. Your 450 Google reviews are gold — but they're not on camera.

Yes — willing to ask Some patients yes, others no — we'd be selective Want to think about consent/HIPAA first Not comfortable

Q28. Where do you want this practice in 5 years? (most important question)

Q29. 5-year revenue goal (rough range fine)

Q30. One thing you most want to change in the next 12 months?

Website Design & Strategic Discovery

Loebig Chiropractic — Strategic Discovery

What You've Built

Goals & Priorities — Check All That Apply

Section 1 — Business Snapshot

Section 2 — Your Space & Team

Section 3 — Your Services

Section 4 — Your Patients

Section 5 — Branding

Section 6 — Your Team as a Growth Asset

Section 7 — Going to Market in 2026

Section 8 — The 5-Year Vision

Notes — Anything We Missed